Executing a graphic design project successfully, mainly, involves two parties; the designer and the client. And, one of the most influential tools that help in achieving the desired output from the project is “clarity in communication”.

More often than not, a client brief simply includes the kind of design that is required to be created. For example, website design, a logo design, a business card design, etc.

A lot of times, clients fall to the belief that a designer would know the rest of the way up.

However, the reality is that it is a client’s responsibility to ensure that the designer has a complete understanding of what the design is about and has every minute information that is directly or indirectly related to the design. 

Then, and only then, can you (the client) expect to receive the design that is at par with your expectations.

And, honestly, it is not even a complicated or time-taking thing to explain to the designer what you really want from the design.

Here, we share with you some very simple ways in which you (the client) can make your designer understand the project.

Explain the objective

The very first thing that the designer needs to understand clearly is the objective behind creating the design.

The client brief shared with the designer may not include everything and a few details may get missed out; which still are important from the design’s POV.

The objective of the design is one such information.

When the designer understands the main goal that the client is looking to hit with those designs, it gets easier for them to create something relevant.

As a client, you need to share your vision with the designer and make sure they understand what it is that you are trying to achieve.

 

Share past works (if any)

So, let’s say you are planning to redesign your business website and have outsourced your graphic design project.

Now, it is always a good idea to let the designer – who’s been assigned for your website design project – see how your website was designed previously.

Of course, since it’s a redesign project, you’d want something fresh and unique in your new custom website design. However, there are a few design elements that you would want to remain the same.

This could be the placement of your business logo, the typography, the CTA placement, etc.

Also, sharing your past works will help the designer to avoid repeating any similar layout.

Provide samples for references

A very solid and recommended way to make your designer understand the project in a simple manner is by providing a few references.

So, let’s say you want to design your own logo for your startup and have decided to go for on-demand graphic design services.

As the owner, you may have envisioned your business logo in a certain manner.

Maybe it’s a wordmark logotype you want, or could just be a pictorial logotype that you want for your brand.

Whatever it is that you are expecting your logo design to be, it is always a good practice to share a few samples with the designer so that they understand very well what it is that you want in your logo design.

Also, just like with sharing past work, providing references may help the designer avoid any repetition or similarities from the competitors’ logo designs. 

Understand their strengths

This is one of the most untapped and underrated ways to make a designer understand the project and achieve targeted designs.

Understanding the strengths of your designer can go a long way in helping them get the best results.

So, let’s say your designer is a pro in creating custom logo designs but, has not worked much on print designs. And you want to get custom print designs for your business cards.

Now, the logo is something that is an indispensable part of any kind of graphic design. So, all you’d need is to keep the focus on making your designer understand the tiny details about the business card design you want.

All the information you want to be put on your business card, the shape, the color scheme, etc.

Understanding where your designer’s strength lie will help you dedicate your attention to other important aspects of your design that the designer must know.

Be clear with the expected timeline

Remember what we mentioned about “clarity in communication” at the very beginning of this blog?

Well, here’s a solid example of it.

When you outsource graphic design service to a professional agency, such as GraphicsZoo, the usual turnaround time is 24-48 hours.

So, it is always recommended to make your designer understand your expected timeline of the project by keeping the length of the project clear.

This should include the time that would be utilized for revisions and other additional activities; such as reviewing the design, providing the materials and information to the designer required for the designs, etc.

To conclude…

Clarity in communication is the foundation for creating successful graphic designs. It is, therefore, very important for, both, the designer and the client to be on the same page.

And, as it is clear from the above discussion, it is not that complicated to make your designer understand the project.

If you are looking for professional graphic design services for your brand, simply send us your requirements at support@graphicszoo.com and one of our design experts will get in touch with you to understand your project in detail.