Many businesses often tend to ignore the importance of office stationery designs. What needs to be understood is that business stationery designs play a crucial role in establishing a brand name for the company.

However, in order to create successful custom stationery designs for your office, there are a few elements that need to remain consistent throughout.

Today, in this article, we’ll quickly take you through these essential elements that businesses should incorporate in their stationery designs.

The Logo

This shouldn’t come as a surprise at all; to be honest!

The logo of your company is one of the first things that a potential customer sees when interacting with your brand. It provides them with instant brand recognition, thereby increasing your brand’s awareness and recall value.

This makes it an obvious inclusion in all your stationery designs.

Be it something as big as a company letterhead or as small as a business card.

And, needless to say, that you shouldn’t try and create a custom logo design for your stationeries as per their size and structure. The logo must be the same everywhere.

That’s why it is important to design business logos that are scalable.

Brand Message

Commonly known as the brand tagline (or slogan), the brand message is another important element that must be included in your stationery designs.

A brand tagline eccentrically passes along your company’s vision and mission. It communicates to the audience what your business ideologies are and what it stands for; which is a very crucial aspect of creating a brand name for your business.

Contact Information

One of the main objectives of executing branding efforts is to create a wide audience base for your business. And creating that audience base becomes a lot easier if your target customers have the necessary information to contact you when required.

Therefore, incorporating your business’s contact information on your stationery design is important and must not be missed at any cost.

Additionally, the inclusion of contact information on your business stationery helps to reflect a positive image for your brand.

It conveys that you care for your customers, accessibility, and your willingness to protect your brand’s integrity.

Social Media Presence

Let’s face it! The majority of the consumer group, irrespective of the industry you are into, is making their purchase or getting influenced for their decision through social media.

Over the last decade, social media has become a great tool for businesses to reach a wider audience. People spend a good amount of their time surfing online or scrolling through their social media profiles.

It is, therefore, a good marketing strategy to include your company’s social media accounts – Facebook, Twitter, Instagram, LinkedIn, etc. – on your stationery.

Certification

Including certifications or recognitions on your stationery designs is similar to adding a testimonial or reviews page on your website.

It provides a sense of credibility and authenticity for your business and creates trust within your consumers towards the brand.

The Brand Color Scheme

Colors are one of the basic elements of graphic design, which is a statement enough to establish the importance of including systematic brand colors in your office stationery designs.

When determining a proper color scheme, you should typically follow the color palette used throughout your website, business cards, and other branding materials. This will ensure that your company stationery is aligned with the branding material that has already been promoted.

Read more on how to pick the right color scheme for your brand inthis blog.

Location

This element is largely beneficial for businesses that have a presence at multiple locations. Mentioning your head office location along with the places where all the other branches are located creates a strong impression.

It tells the customers that yours is an established business with growing popularity globally.

To conclude…

So, these were 7 very crucial elements that you must include in your business stationery designs in order to make an impact. Using customized stationery designs for your brand can help a lot in your marketing efforts.

If you are looking for professional help with your office stationery designs then contact us today at support@graphicszoo.com