There may be a set expiry date for a website domain but, is there an expiry date for a website design?

How would one know when it’s time to redesign your website?

Your business website is arguably the most important asset to interact, engage, and convert your target audience online.

So, lately, if you are seeing a sudden drop in the overall traffic to your website or a lesser conversion ratio, it is highly likely that your website requires an immediate design makeover.  

But, wait! That’s not all.

There can be several different reasons, some of which may not be that apparent, for you to consider redesigning your business website.

As a professional graphic design service agency, GraphicsZoo has provided on-demand graphic design services to several small business owners for a long while now.

And, providing custom website design services has been one of our strongholds.

We understand the importance of having a professional web design for your business and that’s why, today, we’ll give you 6 signs that clearly show it’s time to redesign your website.

It’s not generating the desired traffic

One of the clearest signs to start thinking about redesigning your website is the sudden drop in the monthly traffic hitting your website.

When you check your website’s performance through any analytical tool that you are using (most likely it’d be Google Analytics), you can measure and compare the monthly traffic on your website.

Now, if you find that there has been a sudden drop in the figures or, the bounce rate has suddenly gone higher, it means your website is neither able to attract your target audience nor able to engage them for long.

A common reason for this could be outdated graphics, scattered content format, or lack of visual hierarchy. 

It’s not SEO compliant

This sign for redesigning your website is slightly connected to the last point.

In order for your website to appear on the first page of Google, whenever someone searches for products or services related to your business, your website needs to be fully compliant with basic on-page SEO.

Search Engine Optimization, or SEO, is important to get your business noticed by users on the internet; lacking which you get lower traffic hitting your website.

Some of the basic on-page SEO practices include (but not limited to);

• Using H1 and H2 tags appropriately throughout all the content of all the web pages.
• Using Meta tags and Meta descriptions for all important pages.
• Page URLs formatted with relevant keywords.
• Proper inter-linking of all web pages.
• Images optimized with a relevant file name and alt text attribute.

Read this article to know more about the importance of SEO in web design. 

The pages take longer to load

Did you know that websites that take more than 3 seconds to load face a humungous loss of around $2.6 million in revenue every year?

The attention span of a website user is between 5-7 seconds. Every second added to their waiting, over that, will increase the probability of them leaving your website by 34%.

So, if the pages are taking a lifetime (for a user every second over 8 starts feeling like a lifetime) to load, it’s definitely time to redesign your website.

It hasn’t been updated for a while

Well, there’s no fixed time-period as such to redesign a website. However, with the rapid change in technology, the ways content is consumed online, and the paradigm shift in the purchase pattern of consumers, it’s always a good idea to stay updated with the latest trends.

While it’s important that your website function seamlessly, it also needs to look fresh and modern.

Quick market research, as well as competitor analysis, can give you a clear picture of where you are lacking in your website design.

When your website hasn’t been updated for more than 4-5 years, it may provide an outdated appearance to the visitors.

There may be broken links on your pages, or the overall design structure doesn’t represent your current brand identity at all.

Running a website that was designed over half a decade ago will surely not be of any use for your potential customers. And, hence, it’s time to redesign your website.

Check out thesewebsite design trends for 2021 and stay ahead of your competitors before the dawn of the new year.

The user experience is not at par

When discussing the fact of whether it’s time to redesign your website, one of the most important factors to keep in mind is the UX design.

After all, it’s the user experience that would determine whether your website is a success or not.

If the users, visiting your website, find it hard or confusing to navigate through the webpages or the content of your website is outdated, then they may have no reason to stick back on your website.

It is because of this that outsourcing graphic design services to a professional agency is always recommended.

They understand the basics of graphic design and work diligently on the UI/UX design of the website.

It’s not mobile-friendly  

With over 70% of all internet users, globally, using a mobile phone to access a website, it is imperative for businesses to comply with website designs that are mobile-friendly.

Having a mobile-friendly website design is the need of the hour for every business owner; irrespective of how big or small they are.

Did you know that 74% of users will likely return to mobile-friendly websites?

Even Google ranks a web page on the basis of its performance on mobile devices. And, this, eventually, affects your overall on-page SEO performance.

Now, of course, you have the choice to make an entirely separate design for the mobile website which will be an adaptive design. However, taking the responsive website design approach is more recommended.

Check out thedifference between a responsive and adaptive website design in this article.

 

To conclude…

If you are able to connect with any of the above-discussed points with respect to your website’s performance, it is a clear indication that it’s high time to redesign your website.

Don’t wait till it’s too late!

Get your website redesigned through professional on-demand graphic design services offered by GraphicsZoo.

Simply send us an email at support@graphicszoo.com and one of our design experts will get in touch.