UX or user experience is, undoubtedly, one of the most crucial parts of a successful website design.
Unfortunately, it is also one of the aspects which are often overlooked, especially, by small business owners or new startup brands, and take cognizance only when things go out of hand.
Understanding the value of UX design and giving it the attention it deserves when planning a custom website design can help prevent issues in the future and save your nerves, time, and money in the long run.
It doesn’t really matter if you have a beautifully designed website that is visually appealing and has the best content one can think of if it fails to provide a good user experience.
And, if even all this explanation is not enough, we have compiled a list of important UX design statistics that will help you better appreciate what the concept can do for your website and that no web design must ignore.
1.On average, every $1 invested in UX design is said to result in a return of $100. That’s a staggering ROI of 9,900%.
2.A good UX design increases a website’s conversion rate up to 200%.
3.80% of consumers are willing to pay extra for a better user experience.
4.70% of business leaders view UX and CX as a competitive differentiator.
5.70% of users look at lists with bullet points as opposed to 55% of users who look at lists without bullet points.
6.A well-designed UX that can boost customer retention by as little as 5%, can reap a profit increase of at least 25%.
7.Over 70% of small business websites do not have any form of call-to-action buttons.
8.23% of customers who had a positive experience told 10 or more people about it.
9.62% of customers say they share bad experiences with others.
Check out this article on word of mouth marketing and how graphic design helps in it.
10.When UX improves the customer experience, it raises a company’s KPIs up to 83% in conversion lift.
11. Companies lose $62B every year due to poor customer service.
12.70% of customers abandon purchases because of bad user experience.
13.67% of customers claim unpleasant experiences as a reason for churn.
14.A study has shown that retail business has incurred a loss of over $2B simply due to slow-loading websites.
15.79% of people, who don't like what they find on 1 site, will go search for another site.
16.Jeff Bezosinvested 100X more into customer experience than advertising during the first year of Amazon.
17.AirBnB’s Mike Gebbia credits UX design with taking the company to $10 billion.
18.MacAfee saved 90% in expenses after integrating usability testing to learn more about its customers and their needs.
19.ESPN’s revenue increased by 35% after a homepage redesign.
20.8% was the drop in sales incurred by Marks & Spencer after spending $220 million on theirwebsite redesign.
21. Walmart Canada increased their on-site revenue by 13% after tailoring the customer experience.
22.66% of millennial consumers expect real-time responses and interactions, versus just 62% of baby boomers and traditionalists.
23.The top companies leading in user experience outperformed the S&P index by 35%.
24.61% of millennials are happy to share personal data if it leads to a more personalized in-store or online shopping experience.
25.58% will share personal data to power product recommendations that match their needs.
26.73% of consumers say brands do not provide a seamless and consistent experience across different channels, including their websites.
27.39% will stop engaging with content when the images won’t load or the loading time takes too long
28.85% of adults think that a company’s mobile website should be as good, or better than, their desktop website.
29.88% of users are less likely to return to a website after a bad user experience.
30.Mobile users are 5 times more likely to abandon a task if the website isn’t mobile-optimized.
31.If a website needs more than 3 seconds to load, 40% of the people leave the website.
32.67% of enterprises polled stated Voice Interface is one of the most importantUX design trends emerging in the next few years.
33.84% of companies expect to increase their focus on CX measurements and metrics.
34.PWC found that 32% of the customers would leave a brand they loved after just one bad experience.
35.3/4th of mobile users say they’re more likely to revisit mobile-friendly sites.
36.52% of users say the main reason why they won’t return to a website is aesthetics.
37.90% of users have stopped using an app due to poor performance.
38.Only 1% of users say e-commerce websites meet their expectations every time.
39. 46% of people say they would not purchase from a brand again if they had an interruptive mobile experience
40. Almost 60% of users say they will not recommend a business that has a badly designed mobile site.
41. 85% of issues related to UX can be detected by performing a usability test on a group of 5 users.
42.Only 55% of companies are currently conducting any user experience testing.
43. After landing on a homepage, 86% of users want to see information about products and services, 62% are interested in contact information, and 52% are looking for the “about us” section.
44.Visual data is processed 60,000 times faster by the brain than text.
45.25% of users in the US exclusively use a mobile device to access the internet.
To conclude…
We hope these amazing UX design statistics were good enough to convince you how important it is to focus on this aspect of website design.
Looking to improve the UX design of your business website? We can help. Get in touch with us at support@graphicszoo.com today.